This 30-second kinetic type animation started as an experiment — not in what AI could make, but in how it could think alongside me.
After years in advertising, I missed the creative back-and-forth of concepting with a partner — so I tried something new: using AI as my collaborator for a short spec spot.
It took hours of back-and-forth for one thing to become clear:💡 AI has no taste… but it’s great at logic. By letting AI handle structure and logic, I could focus on design, storytelling, and emotion — the human side of creativity. The result: a concept that felt structured yet alive.
All writing, design, and animation were 100% human (big thanks to my wife for the copy!).